The Books Council of Wales is inviting applications for a third round of the New Audiences Grant, thanks to £500,000 of funding from Welsh Government through Creative Wales.

The purpose of the grant is to support and develop the publishing industry in Wales. Grants are available for publishers, charities or organisations based in Wales to:

Create promotional and marketing plans that will reach new audiences 

  • Grants available for up to £20,000 per applicant for book promotion and marketing programmes that reach new readers in Welsh and English.

Provide opportunities to new voices in the periodical press

  • Grants available for up to £15,000 per applicant to develop new and diverse voices within news services and popular magazines.

Publish new content that reflects Wales in all its diversity

  • Grants available for up to £30,000 per applicant to develop diverse cultural content from Wales, which leads to publication in books, magazines or online in Wales.

 Helgard Krause, Chief Executive of the Books Council of Wales said: “We are delighted to be able to offer the New Audiences Grant for a third year, and we are grateful to Creative Wales for continuing to support our work to create opportunities within the publishing industry and support content that reflects all of Wales.”

Grant criteria and guidelines and the link to the application form can be found on the Books Council website, Grants | Cyngor Llyfrau Cymru The deadline for applications is 12 noon, Tuesday 2 April 2024.