BOoks Council of Wales announces over 40 projects that share £500,000 of funding in third year of New Audiences Grant
The Books Council of Wales has announced the 44 projects across Wales that have received funding through the New Audiences Grant for 2024.
Applications totalling almost £1 million were received for the £500,000 fund, which was made available by Welsh Government through Creative Wales, to support and develop the publishing industry in Wales.
Applications were invited under three themes: book promotion and marketing programmes that reach new readers in Welsh and English; provide opportunities to new voices in news services and popular magazines; and develop and publish new content that represents Wales in all its diversity.
Among the projects to receive funding are:
Atebol: promoting books from Sebra, the new publishing imprint for adults, to new audiences
Atebol will build on the early success of Sebra, their new and contemporary imprint which has a strong focus on developing new audiences and talent. This will include a cutting-edge digital material creation package to promote books, a visual project and working with a specialist external company to develop the style of Sebra’s covers.
Material Queer
Material Queer will commission a range of Welsh or Wales-based journalists to deliver articles in explorative formats such as video or audio in order to reach new audiences across multiple platforms, with a particular focus on social media. The call-out for submissions will be nationwide. The journalists selected will be provided opportunities for connection and learning and will be mentored throughout their commission. Material Queer’s aim is to diversify not just the news, but who tells it and how, in Wales; creating important structural change which will ultimately strengthen the industry.
Urdd Gobaith Cymru
The Urdd’s intention is to offer an opportunity to develop and mentor a young person to contribute cartoons to Cip magazine and nurture talents and skills that will contribute to the publishing world in Wales in the future. We will offer mentoring opportunities with experienced and inspiring individuals with the aim of developing the ability to tell a story through words and pictures.
Seren Books: Change from Within
Through this project, Seren will appoint an early-career individual with lived experience of racism, ableism and/or poverty as a Desk Editor at Seren where they will gain first-hand experience of working within the book trade in Wales. The role will include upskilling in copy- and creative-editing through mentoring and a short training course. With mentor support, they will also lead a project to commission new fiction and non-fiction titles by writers who have lived experience of racism, ableism and/or poverty via an open call-out. Successful writers and the Desk Editor will then be supported to develop their pitches into publication proposals for Seren’s 2025/26 publishing programme.
Lucent Dreaming: Anthology of Welsh Deaf and Disabled writers
Lucent Dreaming will commission and develop a bilingual anthology titled Beyond/Tu Hwnt: Anthology of Welsh Deaf and Disabled Writers/Blodeugerdd o Ysgrifenwyr Cymraeg Byddar ac Anabl, edited by Bethany Handley, Megan Angharad Hunter and Sioned Erin Hughes, with a view to publication. The book will feature work from 20+ contributors. The project will develop writing for publication from Deaf and Disabled writers. This anthology aims to create a space for, and preserve, the rich and diverse voices of contemporary Wales for future generations to come.
Helgard Krause, Chief Executive of the Books Council of Wales said: “We are very grateful to Creative Wales and Welsh Government for supporting this vital fund again, especially in a year when this additional funding will make such an impact to the businesses and initiatives that have been awarded grants. Competition for the grant this year was higher than ever with many excellent applications, and while we were not able to fund all of them, we were delighted to see so many creative, forward-thinking proposals submitted. We look forward to seeing the outcomes of these exciting projects at the end of the year.”
Since 2022, Creative Wales has supported the New Audiences Grant with over £1.5 million in funding, supporting over 100 different projects across Wales.
The Minister for Creative Industries, Sarah Murphy, said: “To have supported over 100 projects under our New Audiences Grant is such a fantastic achievement. This funding allows for real opportunities for new and diverse voices to be heard across Wales and beyond.
“The volume of high-quality applications received shows how there is real demand for this funding, to further develop and support a publishing industry that represents the whole of Wales. Pob lwc / good luck to all those supported through the fund.”
The full list of projects awarded funding in this round is published on the Books Council’s website Grants | Cyngor Llyfrau Cymru
